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Strategic management in action presents current strategic management theories and practice in an engaging and easytoread format. The text provides an organized set of concepts and procedures for analyzing and acting on strategic problems. Strategic communications for pr, social media and marketing. The 5th edition brings the subject to life with ten brandnew indepth case studies, covering a wide variety of australian and international examples. Use features like bookmarks, note taking and highlighting while reading strategic management. Giving learners equal access to the information and tools they need at no extra cost gives them the best opportunity to engage and progress. Strategic analysis and action 7th edition textbook free ebook download as pdf file. Strategic management is written with practical usage in mind and is designed to suit the needs of both postgraduate and undergraduate students. This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions.
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